Posts tonen met het label marketing. Alle posts tonen
Posts tonen met het label marketing. Alle posts tonen
zondag 20 juli 2014
Today's veritable cascade of news
So much news, so little time to comment on it all here:
http://www.moviescene.nl/p/156573/lionsgate_maakt_film_over_boston_marathon_aanslag
A typical post 9/11 tale of inspirational courage and the folly of terrorism, if you ask me. Nothing wrong with that, just a fairly predictable event. We've seen movies like these before, and we'll witness them again after each attack on everyday America. I must say, they wasted no time on this one. The Boston Marathon bombing occurred just over a year ago and a movie is already in the works. Can you imagine how quickly the novel it was based on was written and released. By comparison, movies dealing with 9/11 took a lot longer to arrive in theaters, with the best known examples, United 93 and World Trade Center, both being released in 2006. That's a five year gap right there. No offense to the victims of the Boston Marathon bombing, but 9/11 was naturally a much more shocking and emotionally costly experience for the majority of the American population. Maybe Americans have since gotten used to this sort of thing - which nobody should, of course - and thus need less time to personally deal with the shock of the aftermath of such atrocities. Or maybe Hollywood just takes less time to capitalize on homeland terrorist attacks. For no matter how respectfully and sensitively they handle the subject matter, it's honestly not all about spreading the word of hope when movies like these get made. Money remains ever an objective.
http://www.moviescene.nl/p/156575/brochure_jurassic_world_onthult_nieuw_park
Here I go again, spoiling a much anticipated movie for myself by posting new news about it online. Comes with the territory, I won't deny. I'd be pretty lousy at my job as a news editor (voluntary though it may be) if I skipped out on certain bits of news just because I don't want to know about them myself. Especially if they seemingly give away much of the plot of a movie many are anxious to see. Which appears to be just what this bit of marketing for Jurassic World is doing. You've got a list of dinosaurs that could - though not necessarily will - make an appearance, as well as various locations and set-ups that will be seen throughout the movie as the prehistoric inmates chase their human snacks around. And you have the final confirmation of Isla Nublar as the place where it all goes down, as such firmly establishing a link to the first Jurassic Park movie. It's now up to the fans to speculate what areas and species will and won't make it into the final product. I think it's safe to say Metriacanthosaurus won't make an appearance... again, as its existence was also hinted at in the original 1993 movie when Nedry stole its embryo: I'd say this is just a neat little nod to the original film on the writers' part. Similarly, Baryonyx and Suchomimus look so much alike, at least one of them won't make the cut (or maybe both, as each of them also looks a lot like JP III's Spinosaurus). The only species nobody can deny will be used in the final film is Mosasaurus, as the brochure also reveals it has its own underwater observatory, which is just too cool a notion not to make use of. Plus, marine reptiles is something none of the previous movies utilized, so it would make for an action scene the like of which has not been seen before. Of course you can complain about the logistics of acquiring Mosasaur DNA, which I won't (as I know a way they could have gotten hold of that, do you?). Compared to this Jurassic World Lagoon, it's likely we won't be seeing the Aviary, as that concept was already made use of in Jurassic Park III, which would make it repetitive in this scenario. This also makes it less likely we'll be seeing either Pteranodon or Dimorphodon. What we will be seeing is T-Rex, that's a given. Maybe eating rich tourists on the 18-hole golf course, that might be fun. For everything this brochure spoils about the movie, there's an equal amount of information that is left out. For one thing, the genetically enhanced theme park monster super predator - the 'Diabolus Rex', as it was called in previous rumours - discussed by director Colin Trevorrow on earlier occasions is not mentioned here. It's likely they try to keep that a secret for as long as they can, at least to those who have missed the director's notes of two months past. And where's our good ol' pals the Velociraptors in all this?
http://www.moviescene.nl/p/156583/eerste_fotos_ultron_voor_avengers_2
And there's another spoiler for you: the look of the titular villain in the second Avengers installment. Though, if you're a fan of the Marvel comics, it is not that much of a spoiler, as the cinematic Ultron apparently doesn't differ much from the one seen on paper since 1968. More surface detail has been added, making him kinda look like a Michael Bay Decepticon, though most anthropomorphic killer robots tend to look like that, but otherwise he appears to be similar in shape and size to his comic counterpart. Unless he's holding four additional arms or something behind Cap and Iron Man's back, but let's not run rampant in speculation about what we don't get to see based on just this one preview. For in Ultron's case, we'll have to make do with just this single picture for now (nevermind his minions in the background). A few more official movie stills were simultaneously released in this issue of Entertainment Weekly, but they contain little new noteworthy information. We already knew what Scarlet Witch and Quicksilver - the second one on the big screen, and admittedly it's gonna be hard to make us forget Evan Peters' fabulous take on the character in X-Men: Days of Future Past - looked like. We didn't know Don Cheadle was in the film though, likely not only replacing his role as Jim Rhodes, but also as his armoured alter ego War Machine. That's another Avenger to add to the mix, making for a confirmed total of ten. Coupled with at least two baddies (Ultron and Baron Von Strucker) and the continuing S.H.I.E.L.D. shenanigans of Nick Fury, it looks like this is gonna be another crowded superhero epic. But in an ensemble movie, that is to be expected. As long as this movie delivers the same amount of fun as the previous flick did, I can live with some characters taking a backseat. I'm more concerned of weaving the story of Von Strucker's HYDRA plots, which involves the Maximoff twins, seemlessly together with the otherwise apparently unrelated story about Tony Stark designing a robot to assume his mantle of Iron Man, with that thought seriously backfiring on both him and humanity. Which in itself is a fairly natural flow from the events in Iron Man 3 and adequately alters Ultron's origins, as there's no Hank Pym around in the Marvel Cinematic Universe as of yet to design the genocidal android, as happened in the comics. I think the writers turned that story in the right direction though, as it now makes sense following on from Iron Man 3. And so far it looks like they're not gonna mess up Ultron as they did the Mandarin. Thankfully!
http://www.moviescene.nl/p/156585/nieuwe_poster_sin_city_2
Good new poster, keeping in touch in terms of style with its predecessors the way we like. Art is not the issue here, connecting the stories is. Sin City: A Dame to Kill For is both a prequel and a sequel to the original 2005 movie. On the one hand it tells the story behind Dwight's facial alteration, which precedes his story line in Sin City, where his character was played by Clive Owen as opposed to Josh Brolin, pictured above. On the other, it deals with Nancy's quest for vengeance after Hartigan's demise. As you can see from above, Nancy already took a few hits killing her way to the corrupt top levels to expose the Roarke empire's crimes. At the same time, Hartigan is also seen on the poster, despite his death previously. Judging from what little we saw in the trailer, he's a spectre of his former self, plaguing Nancy's mental health. Marv (Mickey Rourke) is back as well, even though he too failed to live through the events of the previous movie, hinting he'll be part of Dwight's back story, or possibly his own. How to make narrative sense of this all? It seems tough, and as a result I think this movie will serve better as a compendium piece to the first movie than as a standalone film (sucks for new audiences). But hey, as long as the visual flair is as stunning as before and there's plenty of pretty dames and tough men doing some sinning, eh? Let's hope that will be enough. Remember a not so positively received little movie called The Spirit that seemed to think the same thing? You probably don't, nor should you.
http://www.moviescene.nl/p/156609/derde_deel_the_ring_aangekondigd
Do we really need this? Do we really want this? 'No' on both fronts, but does Hollywood really care what we think if there's the possibility of making a little bit more money out of the franchise? There's another 'no' for you. Besides, the Japanese original Ringu had three sequels, so we're still two behind. It's been nearly ten years since the last activity on the American Ring franchise, so it seems overly late for a sequel or a prequel. A reboot seemed more obvious, though I'm glad they didn't opt for that (though they still might). I would have been more glad if they spend their money and effort elsewhere altogether on something more imaginative, but sadly, studio executives always fail to ask me for my opinion first. So far, this has all the makings of a studio cash cow as opposed to an honest attempt of making a worthwhile successor (or predecessor, in terms of story) to the previous two movies. I'd be very surprised if we'll end up seeing Naomi Watts reprise her role for this one. Though that is probably why it's gonna be a prequel, so she won't have to. Smart thinking.
Labels:
Avengers: Age of Ultron,
jurassic park,
jurassic world,
marketing,
Marvel,
moviescene,
poster,
prequel,
ringu,
sequel,
sin city: a dame to kill for,
stronger,
terrorism,
the ring
zaterdag 5 juli 2014
Today's Triple News: Dawn of Superman's Odyssey
News! News! We got news here!:
http://www.moviescene.nl/p/156430/eerste_foto_superman_in_batman_v_superman
We already got a small tease of Ben Affleck's Batman (with Batmobile!) for DC's upcoming superhero extravaganza, now it's the Man of Steel's turn. Good timing, as fanboys were about done nitpicking over every conceivable little detail of that one released picture, so now they can drool over another one for a month or so. There's little to go on here though, as the only really bit of news it contains is that Superman (Henry Cavill again) will visit Gotham City. A likely event, considering the title Batman v Superman (Dawn of Justice, etc.). Of course, you can argue that Batman might have traveled to Metropolis (which he still may), but Superman is the once who's faster than a speeding bullet which allows him to travel the globe in the blink of an eye so it's easier (and proably less strainful on the budget) for him to do so. Otherwise, not that much of note here. The Superman costume has scarcely changed from the previous movie. Gotham looks a bit bleaker and more Gothic in appearance than it did in Nolan's Dark Knight trilogy, but that was to be expected, as this movie would turn more to the pages of the comics in an attempt to set itself apart stylistically from those exquisite films, as well as from the sunnier, brighter city of Metropolis with which it will share the screen. The big question this picture hints at first and foremost is one of a story nature: what is Superman doing in Gotham? Once again turning to the title (as there's little else to go on at present), the most in you-face answer is he'll be getting into fisticuffs with Batman. Next question then is, why will they fight? And that leads to more questions, and so on and so on. Which ensures fans will have plenty of material to debate until the next photo is released. Good thing too, as they still need to wait two more years for the definitive answers.
http://www.moviescene.nl/p/156416/stalingrad_regisseur_maakt_odyssee
Interesting director's choice in this politically tense day and age. Art adheres not to the borders of man, especially when loads of money are involved. Will it be good art though (if there even is such a thing)? Bondarchuk's epic love story Stalingrad met with rather mixed reviews, though its accoloades include highest grossing film in Russia and first non-American film shot in IMAX 3D, thanks to its impressive visual effects which thoroughly suit that format. So, strong box office results for prior work, innovative international use of technology and experience with big budget spectacle, coupled with a chance to win favours with the Russian industry, all come with Bondarchuk, which are enough reasons to sway studio executives to hire him. In terms of story, the Odyssey has proven itself to hold up for several milennia, so it can survive this latest attempt no doubt. As for the execution, the visual side seems secure as far as the budget allows. As for the character side, therein lies the greatest challenge. I would suggest casting a solid, capable actor in the title role (as the movie is called Odysseus), and his name is Sean Bean. His take on Odysseus was one of Troy's redeeming features and I would love to see some more of that. Then again, it might not be such a good idea for Bondarchuk to suggest his film is a sequel to Troy, which it's not intended to be. Even though I get the feeling that final product was right up his alley in terms of directorial execution, as it was maligned for much the same reasons Stalingrad was (except for the absence of Orlando Bloom's poor acting skills).
http://www.moviescene.nl/p/156428/trio_korte_films_slaat_brug_tussen_apes_films
I was already stoked for Dawn of the PotA (first few reviews are fortunately showered in praise!), so these three short films (collectively titled Before the Dawn) miss their mark in convincing me to go see a film I was already convinced to go see. Considering they are rather short on apes - silhouettes and sound effects is all we get - I don't think anybody watching them that didn't know another PotA film was coming feels the sudden urge to get in line for admission tickets. Their primary purpose seems to assure confused folks that missed the connection between both films have something to fall back on to enlighten them as what caused the abrupt and expansive change in status quo for both apes and humans. However, as is the case with any good viral marketing, this backstory can be missed when considering the movies proper. The information provided here serves as a decent background that does not need to be seen specifically to enjoy the motion picture experience. Nevertheless, they do add a little bit of sense and character to the rebooted Apes universe as a whole, even though the quality of these three films varies. The idea of staging the demise of human society over different time periods since the outbreak of the devastating simian flu plague is infective (obvious pun there, sorry). The first film is easily the weakest, just a quick piece intended to be emotionally charged but ending up rather dull. The second one spices things up considerably by comparison, showing just how seriously everyday life has changed in a brief timespan, while also introducing a new threat to the survivors that was absent from the first short but is of course what we'll all go and pay to see with most anticipation (apes, I mean). The third film, which is longer than the other two combined and therefore might be accused of having an unfair advantage to hook us in the most, is the most chilling, disturbing and dramatic of the trio. Which is a mean feat, considering it deals with an object more than it does with people, be they human or primates. It's a very imaginative and subtle yet effective way to show how much one side has deteriorated while another has risen, with both sides ending up in an existential state of balance. I doubt any of the characters introduced here, human or artificial, will end up playing a substantial role - more than a cameo, that is - in the upcoming theatrical movie proper, but they don't need to. Before the Dawn is just a neat and helpful bit of background story but if you don't know it's out there, it's not likely to diminish your viewing experiece of the movie it serves.
Labels:
apes,
batman vs superman,
dawn of justice,
dawn of the planet of the apes,
DC,
fedor bondarchuk,
henry cavill,
marketing,
moviescene,
odysseus,
odyssey,
planet of the apes,
short film,
superheroes,
superman
donderdag 26 juni 2014
How to build a bitchin' Transformers standee, Quicksilver style
I thought I'd post something else for a change. Something wickedly cool, naturally (though admittedly, the video quality when posted on my blog leaves a lot to be desired). Me and my partner in promotional crime recently built this giant standee for the upcoming movie Transformers: Age of Extinction. It took us just over three hours to complete this daunting task, though you would not guess so from this little 11-second video. This footage gives a decent impression of the activities I usually engage in on Thursday afternoons on the job. Of course, most standees aren't nearly as big or complex as this particular specimen (which is why they don't get spiffy timelapse videos like this one). I can safely say that building this standee was much more fun than watching the actual movie. Considering its running time of 165 minutes, it would take up an equal amount of time too. I doubt many people would have the privilege of building this one though, as it sets the distributor back a whopping 2,500 euros, so not many have been produced. Which is why there's only two of these in the Netherlands, though you can spot its small sized counterpart (only about half as big) in most other commercial theaters. As the climax of the video flashes by in mere milliseconds, below you'll find a picture of the final product so you can experience its splendid detail and admire the craftsmanship that goes into building these huge standees.
It's gonna be a damn shame to tear this one down when the times comes. But hey, it's too big to take home with me by train...
zaterdag 18 januari 2014
Today's News: a deluge of more Spidey pics and posters
Here's another bunch of Spider-Man images I posted on MS:
http://www.moviescene.nl/p/153149/meer_nieuwe_posters_en_shots_amazing_spider-man_2
Are you getting tired of Spider-Man yet? I gotta say, this is really an agressive, in-your-face marketing campaign that Amazing Spider-Man 2 is witnessing. It seems there's new material made available every other day. And we still have more than three months to go before the movie hits, so I don't expect it to get any less any time soon, which means the movie's release will be hard to miss. New images is one thing, but what's the point of so many different posters? One possible answer in this case is building up (unconscious) franchise awareness. The 'Enemies will unite' tagline on the Electro one-sheet is a rather overt reference to the recently anounced upcoming Sinister Six spin-off movie, the groundwork for which is being laid right in this film. TAS-M2 introduces three(!) baddies from that notorious team of super villains from Spidey's rogue gallery, and if you count Lizard from the previous installment as another (though that has not yet been confirmed), you only need to spawn two more in TAS-M3 before the Six can have at the webslinger in the fourth film (also alreayd announced) and their own adventure afterwards (an all-bad guy movie would be a new one even for Marvel). As the trailers revealed - subtlety is not one of this franchise's strong suits - the identities of the missing pair have also been established already. But of course, the danger with so many characters is risking a convoluted, overcrowded movie. Remember how well (or not actually) Raimi's Spider-Man 3 fared in that regard, when it also let loose three antagonists on our hero? At least director Marc Webb will have a decent blueprint on how not to do things storywise.
And if a Sinister Six movie wasn't enough, it seems Spidey's archenemy Venom is getting his own solofilm too, though no word yet on how this character is gonna get introduced prior to that happening. The proposed project certainly won't build on Raimi's third Spider-movie (thankfully!). Since Venom needs to be (re)introduced through a Spider-Man film first (otherwise you completely ignore the origin of the character and his motivations), everybody's guess is he will pop up in TAS-M3 too, which means he could possibly replace Lizard as a Sinister Six member. But why then the privilege of a solo film? After all, it seems unfair and overkill if we would see Venom both in his own film and the proposed Sinister Six flick, unless he would be replaced by another villain in the latter, rendering the Sinster Six Venomless but justifying a Venom movie more strongly. As you can see, Sony Pictures' intended development of the Spider-Universe is already rife with questions about the future of characters not yet introduced, and that universe at present still consists of only one film. But a constant stream of images, posters and the occasional new vague comment from the director and execs keeps the fans' discussions and controversies going and ensures it will survive for a few more years. Are you getting tired of Spider-Man yet? If not, you probably will eventually, if those Spider-fans can't shut up about it until solid information is finally released.
Labels:
amazing spider-man,
amazing spider-man 2,
andrew garfield,
jamie foxx,
marc webb,
marketing,
Marvel,
moviescene,
poster,
sinister six,
spider-man,
superhero movie,
superheroes,
Venom
woensdag 27 november 2013
Today's News: the Days of Future Past go viral in the Sixties
Business is slow of late, but don't blame me, blame business. And blame time for not being available in the quantities one would like to have at his/her disposal. Anyway, here's a bit of news I managed to slip through:
http://www.moviescene.nl/p/151963/viral_video_x-men_days_of_future_past_online
I like alternative timelines, I like viral campaigns for movies that make good use of them to get me excited for a movie and I like X-Men, so this is a winner. It may not be the most detailed video (and a bit short really) and it's more of a teaser for the Bent Bullet website (which it itself is a teaser for next year's X-Men: Days of Future Past movie), but it serves as a decent catalyst for public interest. The article on the website looks fascinating too, but unfortunately, as mentioned above, lack of time prohibits me from reading it (probably until the Holidays have come and gone). I glanced through it and already found a minor spoiler for characters that we saw join Magneto's cause in X-Men: First Class, but won't be featured in the sequel because life (or its exact opposite rather) intervened with their goals. So no Jason Flemyng in DoFP apparently, since he's apparently too busy getting cast for Star Wars Episode VII.
You gotta love the eternal 'what if' question. Marvel certainly does, the House of Ideas even made a long running, delightful comic book series entitled What If on the subject, dealing exclusively with alternative plots to regular series, to explore the possibilities had things turned out otherwise. What if Wolverine was a Thirties' gangster? What if Spider-Man's daughter had survived? This viral video really fits right into that same venue. After all, First Class already handled historic happenstances that we know the conclusion of (at least, students of history do), but shed a different light on the situation because of the superpowered individuals native to the X-Universe, who could have influenced such global events for intriguing dramatic purposes. Occurrences that are shrouded into mystery until this day beg a mutant involvement in fiction, so the JFK assassination is a logical topic for an alternate history revisitation. Magneto bending a bullet so it would hit Kennedy is a wonderful notion, as is the thought of Mystique disguising herself as somebody else (in this instance, Lee Harvey Oswald) and taking the shot itself to add to the public confusion and number of question marks surrounding the case. Upon learning the possibility of mutant influence in the matter, the bleak future we'll see in the next movie, where mutants are hunted and slaughtered by the robotic Sentinels to guard the human public, is not such an unlikely thing to happen. I sure hope the viral campaign for Days of Future Past will contain more similarly themed conspiracy virals. I have heard it from reliable sources that such mutant scum was also responsible for the Watergate scandal and the Chernobyl catastrophe, ya know...
zaterdag 12 oktober 2013
Today's Double News: survive these Nymphomaniac posters
Not one but two whole pieces of MovieScene news today, thanks to neglicence on my part in the last two days:
http://www.moviescene.nl/p/150732/milla_jovovich_en_pierce_brosnan_gecast_voor_survivor
http://www.moviescene.nl/p/150765/nieuwe_posters_van_lars_von_triers_nymphomaniac
An action thriller starring Milla Jovovich... what's next, a romcom starring Jennifer Aniston? Jovovich is basically one of the obvious go-to gals if you want a tough girl shooting people up in your film. In this regard Survivor is sure to deliver what the term 'action' usually promises, since Jovovich's catchy enthusiasm in all her roles of this type (and there have been few memorable movies in her resumé that don't fit that bill) carries those films, if nothing else does. Brosnan, once quite an action star himself but in the last few years choosing the route of diversification to show his capabilities as an actor instead of a moviestar, is not an unlikely choice for a film like this, though of course his exact role has yet to be revealed. My guess would be the mentor of the heroine, since he's not exactly villain material (though I wouldn't mind if he was for a change). James McTeigue is an interesting pick as director for this project, indicating this will either be a totally over-the-top action flick (like his Ninja Assassin), or a more serious and intelligent drama similar in approach to The Raven and the excellent V for Vendetta, both also by his hand. At this point, Survivor can go in any direction so there's little point to idle speculation.
Speculation however, is exactly what drives us when talking about Nymphomaniac. The carefully developed marketing strategy certainly keeps fueling our expectations and imagination as to just how this film, controversial from the get-go, will pan out. It's about sex and it contains explicit sexual material that deliberately borders - or indeed simply crosses that border altogether - on the pornographic, despite starring established actors. This is what we've been hearing for over a year now, but we have yet to see any fleshy substance. So far we've been treated to a single clip from each of the eight chapters the movie will be composed of every month (four in total at this point), and none of them revealed the steamy sex scenes we have come to anticipate are in store for us (which of course is the point, since we're expected to pay for them by going to the cinema). However, we have been provoked by excessively teasy promotional material, including the infamous original poster. And now the film's marketing campaign unleashes fourteen new character posters on us, all of them telling us the same single thing: male or female, this is gonna be a sexually charged film for every spectator. Wheter it will actually be a good film on its own merits remains to be seen, but it undoubtedly will be fascinating to behold what a rebel like Lars von Trier has to say about the nature of human sexuality and its role in contemporary society. And I can imagine these particular promotional materials becoming cult commodities in future years, since you don't find many theatrical posters this thought provoking, daring and suggestive. Hopefully the movie will be able to live up to the hype its advertising campaign is creating, instead of ending up hurt by it as our expectations have grown too outrageous to be satiated by the actual final content.

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