Posts tonen met het label how to train your dragon. Alle posts tonen
Posts tonen met het label how to train your dragon. Alle posts tonen

woensdag 23 april 2014

Today's Triple News: amazing dragon jobs



Let's put an end to MovieScene news posts by my hand accumulating indefinitely right here, right now:

http://www.moviescene.nl/p/155304/danny_boyle_beoogd_regisseur_voor_biopic_steve_jobs

http://www.moviescene.nl/p/155276/eerste_vijf_minuten_how_to_train_your_dragon_2_online

http://www.moviescene.nl/p/155262/x-men_in_aftiteling_amazing_spider-man_2

Good going, Fox and Sony... As if the situation with the various Marvel properties isn't complicated enough for non-fans to grasp, you two just had to go and muddy the waters some more. This is bound to be getting people's hopes up needlessly. The X-Men and Spider-Man are never gonna team up in a movie. Period. Like Marvel big-shot producer Avi Arad said only last week, interstudio team-ups are a last resort for when the studios have run out of ideas with their franchises. And considering the amount of work currently being done to ensure smooth internal crossovering, there's simply no room yet for adding characters of other franchises to the mix for at least two decades or so. Fox is too busy making sense of the larger X-universe and looking for ways to also incorporate the Fantastic Four in there somehow, while Sony is reworking the Spider-Man legacy to explore ways of producing spin-off movies without the webhead himself, like Sinister Six and Venom. At this point, the whole notion of Spider-Man joining the X-Men in a mutually shared adventure just makes no sense, and putting a scene for an upcoming X-flick in the end credits of the latest Spider-flick ought to be considered false advertising. Better to introduce an exclusive clip from Days of Future Past in advance of screening the actual Spider-film, so lay people understand it's not connected at all, as it isn't. Sony's cause would be better served including a teaser for The Amazing Spider-Man 3 in their latest blockbuster, as the studio did in the case of its predecessor (even though in hindsight, judging from the second film that particular scene now raises more questions than it answers, which might point at Sony's long term strategy not being so clearly envisioned as the studio would have us believe). So far, indications seem the X-clip in question is not part of the Dutch release of The Amazing Spider-Man 2. Good thing too, since I don't feel like snapping all those clueless cinemagoers going in to see Spidey and coming out hoping for his showdown with them mutants out of their big Marvel dreams. That would be cruel, even though I'm not to blame for this poor marketing move on the studios' part.



Coherency seems better handled in the How to Train Your Dragon franchise, judging from the first few minutes of the new film which are now widely found online, two months prior to the film's actual release. A common strategy as we've seen of late, as other big budget movies took the same route in the hopes of convincing people to go and check out the rest of the film soon. This opening of the sequel bears more than a minor similarity to the start of the first film, which is of course the idea. It parallels the former status quo wherein dragons were a threat to the inhabitants of Berk to the new situation in which both parties have formed a mutually beneficial alliance. A symbiosis which of course comes under threat from the movie's new antagonist, who's out of the picture here just yet so as to not spoil what the movie is actually about, other than providing us with some more adventures of Hiccup and Toothless to get us interested. How to Train Your Dragon 2 seems a typical sequel to its original, which is not a bad thing at all as that was a fun, high spirited family film with a heartfelt message of looking past differences and promoting universal understanding of others. At least this movie won't claim random ties to  computer animated films from rival companies where non exist.



Speaking of companies, Steve Jobs co-founded a notable one (bad segue, I know). Now he's dead and apparently Hollywood isn't done just yet telling the story of the man who created Apple. One biopic isn't enough, especially as jOBS apparently didn't do justice to the great man. Now Sony attempts to draw in the bigger names in order to produce a more prestigious film about Mr. Jobs. Danny Boyle is in the spotlight as director after David Fincher left the project, while Leonardo DiCaprio is sought to replace Christian Bale portraying the main character. Strong names all, but is there a real need for another Jobs film in so short a time span? Or is Hollywood still trying to cash in on the demise of the man? Granted, jOBS was a fairly low budget film and did bring in thrice its budget at the box office, but it still didn't draw huge crowds, despite the continuing popularity of Apple products. It seems those big shot names are more suited for enticing the audience to come see the film. In DiCaprio's case, if it worked on a sleazy fraud like Jordan Belfort, who's to say it won't do the same for a revolutionary inventor/entrepreneur like Steve? Guess DiCaprio needs to show off he can run a company in a responsible manner as well.

zaterdag 21 december 2013

Today's Double News: to tease or not to tease



Trailer season continues, as indicated by these two news flashes I posted on MS the other day:

http://www.moviescene.nl/p/152599/nieuwe_trailer_how_to_train_your_dragon_2

http://www.moviescene.nl/p/152562/eerste_teaser_expendables_3

These two short previews differ enormously in their approach to entice their respective audiences, as illustrated by what they show, or rather, don't show. The vid for The Expendables 3 is as clearly a teaser if ever I saw one, making no use of actual material of the movie proper and telling us nothing about the film's plot. It's sole purpose is to reveal to the public that the movie for which it teases is currently underway, for those who were not aware from online or magazine sources. By now the 'Expendables' brand is itself a perfect indicator for what's in store and the main question on everyone's mind - at least, everyone that is interested in this project - is not so much what to expect but more so who to expect. The teaser acts on this anticipation by bombarding the spectator with names (last names only, since otherwise it would get a little too cramped on the screen): this information will have to suffice for now. In fact, the names are of greater importance than the men visually assembled for our entertainment, since even on the big screen it's hard to recognize them all in a window of only a few seconds. Personally I think the teaser would have benefited from the first names too, to avoid confusion as to which actor will participate in cases where that could be in doubt. For instance, the 'Gibson' here is Mel, not Tyrese. Of course Mel is more wellknown anyway, but Tyrese too has compiled a big enough resumé in action movies over recent years to warrant a place in a movie of this type (maybe for a third sequel then). Rest assured: 'Powell' is not Colin, it's Glen (whom I have never heard of before). Overall, an effective teaser with a cast of names to match. I'm looking forward to the appearance of Ford and Grammer too.



Now, How to Train Your Dragon 2 is another animal entirely. In fact, I daresay it shows too much, instead of the opposite like The Expendables 3 does. Not surprising we get to see more of the story and characters in this preview, considering this film has already passed the teaser stage (and tease it did) and the current Holiday season is perfect for getting people enthusiastic about family films due for release in the next six months. But after seeing this trailer I get the feeling there's little more to the story that what is presented here. I for one would have saved the identity of the mysterious female dragon rider, as well as half of the grandiose dragon shots, for the movie itself rather than taking away such surprises. But then, I haven't even seen the first HtTYD, so what the heck do I know... That said, this preview will certainly succeed adequately in piqueing the target audience's interests, especially since in this franchise's case too popularity has already been established. I hear the first film was quite good, even though the trailers failed to excite me. Maybe the same thing will happen here, since I'm not convinced yet, despite getting the feeling I already know what the movie is about. When a trailer gives you that feeling, you know it hasn't done its job properly, but since this film is geared mostly towards kids, that's not a total loss.