Today's News: are we ready to see this now?

Today for a bit of more recent news:

http://www.moviescene.nl/p/153322/eerste_poster_fifty_shades_of_grey

No Nymphomaniac type of shenanigans here. No suggestive imagery, orgiastic mug shots or full fledged revealing sexual material as in the case of that erotic movie's (excessively titillating) marketing campaign. Just a simple, respectable teaser of Christian Grey's respectably dressed backside. The only thing causing arousal here is what spectators bring to it themselves based on their own expectations, or for those who have read the infamous novel, experiences. For those familiar with the original writings, the poster may exude the promise of financial wealth - not everyone can afford such a splendid Seattle cityscape view after all - in the service of a handsome (?) young billionaire who owns a major company. There's quite a lot of potential for steamy sex right there, considering men with money are generally huge turn-ons. But if you don't know about the novel's (and thus the movie's) premise, this poster simply looks bland and not particularly exciting. 'Mr. Grey will see you now', the tagline states. But are we willing to see Mr. Grey?

Isn't the whole hype surrounding Fifty Shades of Grey since its very cinematic inception (which already is quite a while ago by now, considering all the casting troubles) causing us to spawn expectations that this film simply won't be able to live up to? Considering the recent news that the movie will contain less sex scenes that the book, for fear of overdoing it and thus making the movie feel like its droning on, I don't think this movie is gonna be especially arousing. Those who have read the book will no doubt complain about the lack of steamy sexy material, while those that are new to the franchise will wonder what all the talk was about. Or maybe it's a fact this movie, like is often said about the book, has a target audience that is simply limited to 'housewives': mature women dreaming about sexual escapades with younger men and experiencing them by proxy via this novel, which most other audiences would consider a dull read. If that's true, the movie has found its perfect director in 46-year old Sam Taylor-Johnson, who stopped just thinking about having sex with younger men and fullfilled that fantasy by dating and eventually marrying young Aaron Taylor-Johnson (Kick-Ass, Nowhere Boy), less than half her age. Oh well, as long as they're happy who are we to judge... Whether Taylor-Johnson will satisfy viewers equally with her direction of Fifty Shades of Grey remains to be seen, and this poster is certainly not at all indicative of the film's eventual success or failure at the boxoffice. Fans will either get wet because of this piece of promotioanl imagery or consider it a boring start. The rest of us will wonder just who the hell this Mr. Grey is and why we should care in the first place.