http://www.moviescene.nl/p/146359/fast_and_furious_7_krijgt_releasedatum
This is a trend Hollywood seems to appropriate more and more: they spread the word about a sequel just mere weeks before its predecessor hits theatres to boost awareness of that film in question. That way, they suggest they have real faith in the upcoming film - even if it turns out to be a total dud and the studio knew it all along - so everyone should go and see it to make sure the promised sequel will indeed happen (even if we do not yet know whether we want it to happen ourselves). Sometimes this backfires on the studios, as in the case of John Carter where such a tactic didn't pan out: the film flopped (sadly, since I happened to like it) and the sequel we were told in advance was sure to happen got canned after all. However, in this particular case Universal risks less, since Fast and Furious has already been established as a proven concept that continues to draw audiences because it delivers the simple goods spectators expect to see: fast cars, tough guys, pretty girls and mesmerizing highway stunts. Considering Fast Five did surprisingly well at the box office, Fast Six was a logical next step: interest is still very much alive and awreness is fairly fresh, so the studio took a minor gamble on announcing Fast Seven just before Fast Six arrives in theatres. Releasing such news via the lips of the main actor (Diesel) at a movie convention, instead of using a regular press release, shows the audience is rewarded directly for its loyalty by making the star promise his return directly to them to wow them once more. 'Do ut des', as the Romans once said with relation to their gods: I give if you give. As long as we go and pay to see the film, we'll get what we want, with the promise of a continuing fruitful relationship in the form of more of these fun action flicks down the road. Until one of these sequels turns out truly horrendous of course, and the deal is broken.
Do I want to see Fast Seven? I dunno, haven't seen Fast Six yet... However, I liked Fast Five more than I thought I would. Though, I got the feeling the story was about to be concluded for good in the upcoming installment of this franchise, all loose ends neatly tied up: hence the tagline 'all roads lead to this'. Apparently there's some more roads nobody knew about that lead to part seven. But hey, I should have known better, since Hollywood doesn't really care about loose ends: it just creates it own ends if needs be, and money is certainly such a need.
Geen opmerkingen:
Een reactie posten